With the launch of yet another incredible Christmas promotion, we thought it was about time we told you a little bit more about the Real Deals for You story. The one that lies behind big brands such as DeWalt, Black + Decker, Irwin and Stanley, plus the fantastic savings we offer - although they are very important of course!

Real Deals for You is a year-round consumer campaign that reaches its height at Christmas. It’s run by one of Europe’s leading hand and power tool distributors, Toolbank, and created to support a network of participating retail outlets and trade merchants across the UK and Ireland. The very ‘Real Deals for You Approved Stockists’ where you can buy all of the quality products you see on our site throughout the year.

The Real Deals for You Christmas promotion has now been running for over 30 years, and is dedicated to not only supporting, but also maximising its stockists’ seasonal sales.

While we support a broad range of retail outlets and trade merchants all over the UK and Ireland (ones just like James McNeill Hardware in the picture above!), we are also committed to championing local retailers, and supporting the local trade to drive the industry through smaller towns and cities.

This is because we firmly believe in the enduring importance of the High Street and in preserving the skill, knowledge and heritage of independent retailers – the very inspiration from which our brand strapline ‘Keeping The Tool Trade Local’ was formed.

We believe our vast network of Real Deals for You Approved Stockists is a testament to our commitment to not only local retailers, but to supporting each of our stockists as best as we possibly can.

Each year we work tirelessly to better the Real Deals for You campaign, with the sole aim of helping our stockists more effectively and boosting their sales. This means when you buy from your nearest Real Deals for You Approved Stockist, you’re not just buying big name products at the fairest prices – you’re also supporting the local trade and helping to champion independent retailers, which makes the unbeatable savings we offer just that bit better we think!

So there you have it, the story behind our big brands and brilliant offers! We’d be interested to hear any thoughts you may have about the importance of the local trade, so make sure you get in touch with us on Twitter and also share this post. Don’t forget to find your nearest Real Deals for You Approved Stockist too – Christmas is going to be here before you know it!